Our philosophy

We are passionate about enabling the elderly to live life to the full – and this underpins everything we do.

Champions for our clients

  • We look out for you, or your mum or dad
  • Our clients are at the centre of everything we do
  • We put our clients in control

A personal service

  • Our services are personal and bespoke
  • We offer face-to-face support
  • We provide our clients with an expert co-ordinator who is their single point of contact for everything

Independent and objective

  • We are independent of care homes and other industry influencers and take no payment from them, unlike some of our competitors.
  • Our advice is always objective, matched against your personal criteria

Industry experts

  • We are recognised experts within the self-funding care market
  • We know what good looks like
  • We keep our sector knowledge up to date

Raising standards, changing lives

  • We work tirelessly to improve standards in the care home sector, offering our expertise and time, free of charge to help improve services and facilities.
  • We embrace and influence innovations that are changing the face of the care provision

Empowering the silent majority

  • We want to change the expectations of people going into care homes
  • We encourage our clients to vote with their feet – we do not believe they should accept second best
  • We want people to understand that if they are paying £80,000 a year for a care home, they have the right to be served as though they are on a luxury cruise liner!

Thanks for the Care Home Report which my sister and I are going through over the weekend. Thanks also for doing as you said you would and getting all this info to us on Friday afternoon as promised. Not everyone does as they say they will!! Your service is admirable.