Our philosophy

We are passionate about enabling the elderly to live life to the full – and this underpins everything we do.

Champions for our clients

  • We look out for you, or your mum or dad
  • Our clients are at the centre of everything we do
  • We put our clients in control

A personal service

  • Our services are personal and bespoke
  • We offer face-to-face support
  • We provide our clients with an expert co-ordinator who is their single point of contact for everything

Independent and objective

  • We are independent of care homes and other industry influencers and take no payment from them, unlike some of our competitors.
  • Our advice is always objective, matched against your personal criteria

Industry experts

  • We are recognised experts within the self-funding care market
  • We know what good looks like
  • We keep our sector knowledge up to date

Raising standards, changing lives

  • We work tirelessly to improve standards in the care home sector, offering our expertise and time, free of charge to help improve services and facilities.
  • We embrace and influence innovations that are changing the face of the care provision

Empowering the silent majority

  • We want to change the expectations of people going into care homes
  • We encourage our clients to vote with their feet – we do not believe they should accept second best
  • We want people to understand that if they are paying £80,000 a year for a care home, they have the right to be served as though they are on a luxury cruise liner!

Thank you very much for your hard work and skill in matching the needs of my mother which we set out in the plan. I have carefully examined all the information you sent me and can report that I have visited the care home today. I confess that both I and my wife were overwhelmed with the care and tenderness that Karen and her staff gave us and the magnificence of the brand new apartments shown. You most certainly deserve evert penny of the £750.00 that I have deposited into your account this evening. Interestingly Karen was not at all surprised when I phoned to arrange a visit today and most of the staff that I spoke with also had knowledge of mum. I concluded that your conversation with Karen was so positive that you too expected me to take full advantage of her offer which I have now set in progress. I have informed the care home where mum is at the moment that Karen will be calling in on mum next Wednesday to do an assessment with a view of her moving and all being well mum should be moved very soon.